Following Istanbul, Mastercard Turkey continues to partner with the MICHELIN Guide with Izmir and Bodrum
November 13, 2023 | Istanbul, Turkey
Mastercard, global brand in payment technologies in the world, continues its partnership with MICHELIN Guide, the most prestigious restaurant rating system in the world, with Izmir and Bodrum following Istanbul this year. This year, MICHELIN Guide will continue to increase the gastronomic appeal of Türkiye while spreading country’s rich and diverse gastronomic culture to a wider audience.
Offering priceless experiences in areas that consumers are passionate about, such as sports, culture and arts, gastronomy, music, and shopping, Mastercard continues to contribute to the international promotion of Turkish gastronomy. Mastercard continues its official partnership with MICHELIN Guide, the world's most prestigious restaurant rating system, with Izmir and Bodrum this year after Istanbul.
Ceren Türkben Kaya, Mastercard EEMEA Consumer Marketing and Sponsorships Vice President, expressing their happiness to be with MICHELIN Guide again, saying, "As Mastercard, we are thrilled to embark on this journey with MICHELIN Guide. Türkiye stands out in the world of gastronomy with its unique dishes and rich culinary culture. MICHELIN Guide, with its high prestige, not only offers a prestigious award but also contributes significantly to tourism by promoting cities. We are delighted to support this passion and continue to introduce Istanbul, İzmir and Bodrum’s delectable gastronomic appeal to a broader audience. With our collaboration that began last year, we provided our cardholders with gastronomic experiences throughout the year through the Priceless Platform. We will continue to offer our users new innovations, connecting the restaurants selected by MICHELIN Guide with international gastronomy enthusiasts on our brand's global platforms."
Mastercard cardholders will have the opportunity to partake in gastronomic experiences throughout the year through the Priceless platform in partnership with MICHELIN Guide. They will be offered reservation privileges at starred restaurants and special experiences with chefs, among other content.
The much-anticipated 2024 restaurants featured in MICHELIN Guide will be announced at a special awards ceremony on November 9th. At the ceremony, 'Mastercard Best Service Award' will be presented to the recipient.
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