Mastercard's "Priceless" Experiences in Urla!

June 24, 2024

Mastercard's Priceless platform continues to offer exclusive experiences to its users. Expanding its reach to more than 40 locations worldwide, the platform brings together consumers in various fields of life, from dining and shopping to fashion, culture, music, entertainment, sports, travel, and accommodation. The new stop for the platform is Urla, the pearl of Izmir.

As a brand focused on providing exceptional experiences, Mastercard continues to offer special moments to its users through the Priceless Platform. Designing unique experiences in areas that consumers are passionate about, Mastercard started hosting the Cappadocia Jazz Evenings in 2022, introducing Priceless experiences to local and international art lovers outside Istanbul for the first time. With the addition of Urla Gastronomy Days today, the Priceless Platform contributes to Turkish tourism with its unparalleled experiences.

Priceless Experiences with Gastronomy Days in Urla

The Priceless Platform aims to create unique experiences specific to each destination, helping locations build their brands and increase expertise in passion areas. After Istanbul and Cappadocia, the platform now invites gastronomy and travel enthusiasts to experience the atmosphere of Urla and explore the unique cultural and gastronomic routes of Urla with a special guide. The platform offered its members an exclusive program, including tastings at Michelin-starred restaurants, vineyard tours with experts, olive oil tastings, and concerts.

Yasemin Develioğlu, Mastercard's Vice President of Marketing and Communications for Eastern Europe, said, "Our platform's core mission is to offer cardholders experiences they can't find anywhere else and create priceless memories. We focus on different passion areas and provide a delightful weekend around culture, art, and gastronomy under the guidance of expert opinion leaders and industry pioneers. Continuing with the Cappadocia Jazz Evenings in its third year, we added Urla, the new star of gastronomy, and held the first Gastronomy Days. We offer unique experiences to travel lovers living in Turkey and foreign tourists planning their holidays in Turkey. We contribute to tourism and the regional economy while keeping track of consumer trends."

About Mastercard (NYSE: MA)  www.mastercard.com

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.