Mastercard to reward cardholders with a Priceless UEFA Champions League experience in Kenya

April 24, 2024 | Nairobi, Kenya
  • Five lucky winners will receive an all-expenses-paid experience to watch the UEFA Champions League Final in Kenya’s Amboseli National Park.
  • The exclusive viewing experience includes a complimentary hot air balloon ride, emphasizing Mastercard's commitment to priceless experiences.

In an exciting new campaign, Mastercard, a sponsor of the UEFA Champions League, is set to reward its cardholders in Kenya with a chance to win a unique opportunity to experience football like never before. The campaign will see five lucky winners from Kenya receive an exclusive all-expenses-paid experience to watch the UEFA Champions League final in the breathtaking Amboseli National Park.

Mastercard’s latest initiative is not just about watching football; it’s about creating unforgettable experiences. The winners will be chosen based on the frequency of their card usage rather than the amount spent, ensuring that all cardholders have an equal opportunity to win, regardless of their spending levels. This campaign is open exclusively to Mastercard cardholders in Kenya, excluding corporate cards.

Additionally, in collaboration with Mastercard’s issuing partners, five lucky winners will enjoy the final match surrounded by the iconic scenery of the Amboseli, complete with a complimentary hot air balloon ride over the park. The winners will also have the chance to invite three friends to join them for this once-in-a-lifetime adventure, with all guests enjoying transportation, accommodations, and the unforgettable hot air balloon experience.

“This initiative is designed to reward our loyal cardholders with something priceless: the thrill of the game and the beauty of Kenya. It’s about making every transaction a chance to win, regardless of the purchase size, ensuring all our customers have an equal chance to experience something truly special,” said Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard.

The campaign reflects Mastercard’s commitment to enhancing customer engagement through experiential rewards. Football is more than just a sport in Kenya, it is a cultural phenomenon that brings people together and Mastercard is committed to making this experience truly unforgettable. By rewarding cardholders with exclusive and priceless experiences, Mastercard aims to bring fans closer to the action and create lasting memories. Mastercard’s collaboration with UEFA Champions League has been instrumental in connecting fans with the sport they love.

Mastercard continues to be at the forefront of innovation and collaboration, ensuring that fans' passion for football and the UEFA Champions League is rewarded and celebrated. To learn more about Mastercard's sponsorship of the UEFA Champions League and the UEFA usage campaign, please visit www.mastercard.com.


Media Contacts

Kanyi Mwangi, Mastercard, Communications Director

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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