Innovation

Driving the growth of the travel and hospitality industry in the Middle East

September 3, 2024 | By Amnah Ajmal
At Mastercard, we are helping accelerate the growth of the hospitality and travel sector by providing seamless, secure and flexible payment solutions that cater to the needs of the region’s travelers, connecting them to priceless experiences across the globe.

We recently signed a multimarket agreement with Global Hotel Alliance (GHA) to introduce a co-branded credit card that will redefine the travel and hospitality experience. The new proposition will be tailored to the unique needs of affluent cardholders, curating meaningful, personalized and enriching travel experiences – from eco-friendly stays to luxury getaways.

GHA is the world’s largest alliance of independent hotel brands with more than 800 upscale and luxury hotels in 100 countries across 40 brands, including Anantara, Kempinski, JA Resorts & Hotels, NH Hotel Group and Nikki Beach. Thanks to its award-winning loyalty brand GHA DISCOVERY, the alliance has more than 25 million loyalty members worldwide, with 2.7 million added in 2023 alone. Last year, GHA launched the Green Collection that features hotels with mindful environmental choices.

This partnership exemplifies Mastercard's dedication to enhancing the travel experience through cutting-edge payment solutions that offer unmatched convenience and exclusivity. By collaborating with GHA, we’re not only enriching the travel journeys of our cardholders but also promoting sustainability in luxury travel, allowing guests to enjoy exceptional stays that align with their values.

Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard