The Evolution of Mastercard's Brand Identity

Press Releases

JANUARY 7, 2020 

Mastercard Unveils its First-Ever Music Single, Delivering Latest Evolution of its Sonic Brand Identity for the Next Decade 

Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single...


SEPTEMBER 23, 2019

Mastercard introduces the First Taste of Priceless

Two Original Macaron Flavors – Passion and Optimism – Come to Life at The New York Times Food Festival as Mastercard Unveils the Latest Expression of its Multisensory Brand...


SEPTEMBER 19, 2019

Mastercard Debuts the ‘Taste of Priceless,’ an Immersive, Multisensory Exhibition Featuring Artists Monika Bravo, Raphaël Castoriano, Daniel Lismore, Marilyn Minter, and Jennifer Rubell

Located at Spring Studios, the three-day exhibition offers a dynamic exploration of the senses and culminates in the unveiling of Mastercard’s latest multisensory move...


FEBRUARY 8, 2019

Sound On: Mastercard Debuts Sonic Brand

Mastercard Melody to come to life at Mastercard Sensory Lab during GRAMMY® Week and in new U.S. ad with Camila Cabello...


January 6, 2019

Mastercard Evolves Its Brand Mark by Dropping its Name

Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own...