Mobile phones, smartphones and digital devices play an integral role in how people across the globe communicate, interact and transact. As expectations for related services continually grow, the mobile industry is becoming increasingly competitive. In fact, it could be argued that traditional data and airtime services are becoming commoditized.
To support mobile network operators (MNOs) in efforts to evolve their operations and become a more complete digital player, Mastercard has introduced a package of data-driven digital services that enable fast, simple and secure digital payment experiences across devices and channels. Among these efforts is a program to explore novel spaces such as mobile, out-of-home advertising, identity verification and small business services.
“Research has shown that consumers want real-time access to convenient and unique experiences through the technology already in their hands,” said Kiki Del Valle, senior vice president, commerce for every device at Mastercard. “Through these services, Mastercard and our MNO partners are enabling innovative, secure and easy ways for consumers and businesses to pay, engage, build and grow – no matter where they are in the world.”
The new package of digital payments and data science services focus on three business goals for mobile operators:
Some of these solutions have been implemented over the past few months, including:
If you’re in Barcelona, we’d love to see you! We’ll be in Hall 5, Stand 5D61.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.