Innovation is a prized concept across the business world. It’s a word many people use to draw eyeballs and support recruitment activities. But, has anyone ever really stopped to think about what innovation is and how it can drive a business?
Mastercard and Harvard Business Review Analytic Services today unveiled Become 2020, the inaugural edition of an innovation-focused research initiative. Become includes the Business Innovators Index and an associated report, Innovators Become Leaders, which explores the key differentiators that separate the leading innovators from their peers.
“It’s more important than ever for companies of any size to be innovative and creative. It’s our lifeblood,” said Ajay Banga, president and CEO of Mastercard. “This study offers insights and experience from several of the world’s leading thinkers to help others spark the creativity and culture to drive their business.”
Over the past six months, Harvard Business Review Analytic Services (HBRAS) asked more than 1,000 executives how their organizations approach innovation across five key areas – process, human capital, funding, customer experience, and data and technology. Additionally, more than 1,000 global consumers were surveyed to see whether businesses are properly prioritizing what matters most to their customers.
After analyzing the responses, HBRAS developed the Business Innovators Index, with 100 representing the peak of innovative strategy, frameworks and behaviors. The study revealed that while most organizations understand the importance of innovation for growth and success, the majority do not effectively execute on their ideas.
Using the organizations’ self-reported responses to 40 behavioral and attitudinal questions, three groups were identified:
The report identified several key ways companies can embrace, launch or reinvent their innovation journeys:
“Throughout life, we are all on a journey to figure out what we can do more and what we can become. One of the reasons we are drawn to innovation is because we want the world tomorrow to be better than the world today,” said David S. Ricketts, innovation fellow at the Technology and Entrepreneurship Center at Harvard University. “Corporations have driven most of the innovations we’ve seen and Become 2020 draws the roadmap for how organizations should continue to do so in the year ahead –with diversity, accountability and a clear creative vision.”
Master Class from the World’s Leading CEOs
As a special companion piece to the report, Mastercard and HBRAS also developed The CEO’s Innovation Playbook, a look at 50 actions that can spark change, according to 12 of world’s most prestigious chief executives. These executives represent some of today’s leading organizations, including Accion, Bass Pro Shops, Citi, The Coca-Cola Company, IBM, Lyft, PayPal, Ronald McDonald House, Salesforce, ServiceNow, University of Maryland, Baltimore County and Verizon.
“Innovation is at the core of everything that Accion does. In order to meet the financial needs of the three billion people who are left out of, or poorly served by, the global financial system, we must disrupt the status quo,” said Michael Schlein, president and CEO of global nonprofit Accion. “We are constantly rethinking how to harness new trends to create better, faster, cheaper and safer financial services for the underserved. These insights will help us continue to embrace innovation in pursuit of our mission.”
University of Maryland, Baltimore County president Freeman Hrabowski added, “As a university focused on impact, we’ve found that innovation happens when we take an honest look in the mirror, leverage data to help assess our efforts, and stay focused on our values.”