Mastercard and K Dollar Program Partner to Provide Seamless Loyalty Rewards Experience
October 24, 2024 | Hong KongK Dollar Program adopts Mastercard Card Linked Services for K Dollars to be immediately credited to accounts
Mastercard and K Dollar Program announced a partnership to create the enhanced K Dollar Program – an instant loyalty rewards experience. With the boosted K Dollar Program, customers spending with Mastercard cards linked to the K Dollar app will no longer be required to queue up at the concierge, upload receipts or scan QR codes on their receipts to receive their K Dollars.
Through this collaboration, Mastercard Card Linked Services, Mastercard’s loyalty solution, will empower close to one million K Dollar members who spend with Mastercard cards with seamless reward activity. Aimed at providing consumers with ready information and instant benefits, the innovative solution tracks their spend at designated merchants before immediately crediting K Dollars to their accounts, improving customer engagement.
By linking their Mastercard cards with the K Dollar app, users can automatically earn K Dollars when they spend at nearly 1,000 participating K Dollar partners, including K11 MUSEA and K11 Art Mall. Users can also enjoy the brand-new digital loyalty experience across Hong Kong at a wider range of K Dollar merchants, including Ocean Park, Kee Wah Bakery, CATALO, Wai Yuen Tong and Lung Fung Group, among others.
Helena Chen, Managing Director, Hong Kong & Macau, Mastercard, said, “Mastercard is committed to developing products and solutions that answer consumers’ quest for enhanced experience. We are pleased to partner with K Dollar Program, providing its members with an upgraded instant loyalty rewards experience, leveraging Mastercard’s innovative loyalty solution. We hope this tie-up would stimulate spending and contribute to the rejuvenation of the local retail sector and economy more broadly.”
About Mastercard (NYSE: MA), www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
About K Dollar
K Dollar is a loyalty reward program launched jointly by New World Development, Chow Tai Fook and K11 in March 2022. The program’s objective is to provide members with the most convenient, user-friendly and rewarding experience while creating an innovative marketing platform for merchants, and driving sales growth through big data analysis. Registered members can earn and spend K Dollar, as well as benefit from the latest promotional offers when making purchase at over 10,000 designated eligible participating merchants in Hong Kong and the Mainland. K Dollar covers a wide range of categories spanning wellness, retail, hotels, catering, insurance, and more to cater to the consumers’ daily needs and lifestyles across various fields.