PRESS RELEASE
Mastercard offers new exclusive restaurant takeout experiences for Gastronomy Week
Gastronomy Week will offer consumers a premium dining experience at home.
Summerhouse Jamaica and Stush in the Bush are the latest restaurant partners, offering bespoke takeout experiences during Gastronomy Week.
Kingston, Jamaica, November 23, 2021 - Mastercard will look to strengthen its position as a significant supporter of the local gastronomy scene with the launch of its Gastronomy Week. The program, a continuation of the company's M by Mastercard campaign, will bring the premium restaurant dining experience into Mastercard cardholders' homes.
Through exclusive experiences crafted by its five participating restaurant partners: Café Blue, Fromage, Stush in the Bush, Uncorked, and Summerhouse, consumers will have a one-of-a-kind experience.
Also continuing to help drive the program are influencers Yendi Phillips, Terri-Karelle Reid, Rushane Campbell, Debbie Bissoon, and campaign newcomers Wayne and Tami Mitchell.
Each restaurant partner will design its uniquely themed menu and exclusive package. The boxes will also contain dining and table-setting instructions, a gift card towards a future purchase at the restaurant, as well as a QR-code to an exclusive influencer-curated Spotify playlist. Mastercard will distribute the boxes through its delivery partner, 7Krave.
"We see Gastronomy Week as not only a much-needed entertainment outlet for our customers but also an opportunity for us to continue to support local restaurants. Through this exciting initiative, we will be able to provide customers with the means to create their own priceless experiences at home", said Nicole Campbell-Robinson, Head of Marketing for Mastercard Jamaica.
Mastercard is leading an ambitious expansion of its experiential and multi-sensory marketing strategy, reinventing the concept of the brand experience by delivering immersive and unforgettable moments to consumers. In this instance, Mastercard reimagined its local culinary approach with Gastronomy Week, which will provide unique dining experiences created and curated in collaboration with the best restaurants in Jamaica for Mastercard cardholders.
Mastercard in Jamaica has continued to offer solutions for its customers throughout the pandemic. Whether through facilitating purchases in the market during long periods of lock-down, curfews, and leveraging its relationships with food and grocery retailers and delivery services providers. Mastercard strengthens its commitment to provide a more secure, convenient platform to facilitate digital and in-person transactions. The company has also remained committed to improving the overall customer experience.
Gastronomy Week is scheduled from November 29 to December 5, while M by Mastercard will continue to run through to December 2021.
To check out the latest benefits, please visit mastercard.com/ja
