Mastercard appoints Carlos Quintero to lead Integrated Marketing and Communications for its Latin America and Caribbean region
December 12, 2023 | Miami, FLMiami, December 11, 2023 – Mastercard announced today the appointment of Carlos Quintero as executive vice president of Integrated Marketing and Communications (IMC) for the company’s Latin America and the Caribbean (LAC) region. Quintero will report to LAC President Andrea Scerch, and Raja Rajamannar, chief marketing and communications officer for Mastercard globally. He will be based in Miami and part of the region’s Executive Leadership team and the global IMC Leadership Team.
As part of his role, Quintero will work with his team based across the region to develop marketing and communications programs that drive the company’s business strategy and growth. He will leverage Mastercard’s iconic, multi-dimensional marketing platform, Priceless, to create differentiation and engagement with consumers and B2B audiences.
“It’s a privilege to work with such a world-renowned, prestigious brand with the distinct purpose of connecting everyone to priceless possibilities," Quintero said. "The payments industry is incredibly dynamic, and I’m excited to contribute to the brand’s evolution in this space.”
Quintero joins Mastercard from consumer goods giant Procter & Gamble, where he held various leadership roles throughout his more than 17 years with the company. Most recently, he led the Oral Care business for North America, managing marketing, communications, innovation, e-commerce, and media. Throughout his tenure at P&G, he also led business teams for Gillette, Pampers, and other brands. He holds a Materials Engineering degree from Simon Bolivar University in Venezuela and an MBA from the Schulich School of Business at York University in Canada.
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions safe, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.