Partnership for Central America Launches Digital Art Collection in partnership with Mastercard, CARE and HUG

Three Central American artists were selected to inspire the “En Sus Manos” (In Her Hands) digital art collection, which will support gender equality initiatives in Central America.

MIAMI, March 31, 2023 – The Partnership for Central America (PCA), a coalition of private sector organizations advancing economic opportunity in Central America, partnered with  Mastercard, CARE, and HUG to drop its first cause-backed Digital Art Collection during Miami NFT Week. The “En Sus Manos” (In Her Hands) collection will be available for purchase Friday, March 31 through Friday, April 14 on HeyMint.xyz’s website.

Three talented artists: Ale Bara (aka Alejandra Barahona) from Guatemala, Kem (aka Nycolee Suazo) from Honduras, and Male Cuellar from El Salvador were selected to participate in the digital art movement, incorporating their unique style and experience to present this limited-edition collection. The three artists have collaborated on three colorful pieces that pay tribute to the grace and power of Central American women and the influence in their hands to establish important roots, values and connection to their culture and countries. 

The “En Sus Manos” three-piece digital collection will be dropped as an open edition on Heymint.xyz.  Proceeds from the sale of the digital art will be used to support CARE’s Center for Gender Equality programs in Northern Central America and PCA’s In Her Hands initiative programming. In addition, the three participating artists will be featured on HUG’s social discovery and education platform, where they can continue to learn about the new income possibilities that Web3 offers, while getting connected to other artists and collectors in the community.

A commitment to equality and inclusion

The launch of the "En Sus Manos" Digital Art Collection not only ensures a place for women in Web3 but is also a strong message of inclusion for the generations that were born amidst the digital revolution. “The Partnership is grateful to our founding member Mastercard, partners at CARE, and HUG for their contributions and commitment to advancing and promoting female entrepreneurship. With their collective resources and expertise, we are eager to support the growth of these female artists within the evolving digital economy as part of our journey toward a more prosperous northern Central America,” said Jonathan Fantini-Porter, Executive Director of the Partnership for Central America.

For Mastercard, curating the artists for this initiative builds on our efforts to support passions while fostering economic development and gender balance.  Web3, the metaverse, and blockchain are gateways to digital connectivity for everyone equally and educating the next generation of talent on the possibilities of the ecosystem is a priority for Mastercard.

“CARE is so grateful to have been selected as a beneficiary of this project, through the Center for Gender Equality. The funds raised will allow women entrepreneurs from northern Central America to strengthen their leadership skills, financial and digital literacy, and expand their business networks. Special thanks to the artists from Guatemala, Honduras, and El Salvador for contributing to this initiative,” said Diane Carazas, Regional Director, Latin America & Caribbean, CARE.

“It’s been HUG’s mission from day 1 to build a diverse and inclusive Web3 ecosystem, and we are excited to support an initiative like this that brings more women into the tech industry alongside esteemed partners like The Partnership, CARE, and Mastercard. The “En Sus Manos” Digital Art Collection is a great example of how Web3 can unlock visibility and drive engagement for artists seeking to transition from the physical to the digital world," said Randi Zuckerberg, Founder and CEO of HUG.

About the artwork

“En Sus Manos” expresses the power, wisdom, and influence of the women of three Central American countries by three native artists.  The three pieces entitled “Las Abuelas” (The Grandmothers), “El Baile de las Medusas” (Dance of the Jellyfish), and “Cabezas de Familia” (Head of the Family) are inspired by unique personal stories of the artists.  Each piece contains a layer of contribution by each of the artists, as a demonstration of solidarity between the women. 

To learn more about the artists and view the digital art collection, click here: https://launchpad.heymint.xyz/mint/en-sus-manos