Mastercard Day Puerto Rico Emphasizes the Role of Innovation in Driving Digital Transformation across the Caribbean

One of the central themes of the event was technology as a driver of Small and Medium-sized Enterprises  (SME) growth and their integration into the digital economy. The discussions also covered trends in online payments that enable faster, more secure, and more personalized experiences, as well as the value of brands in forging emotional connections with consumers. In addition, the event highlighted how culture, identity, and community can serve as engines of economic opportunity. 

“At Mastercard, we are proud to create spaces where strategies can align and progress together,” said Pablo Cuarón, Country Manager for Mastercard Puerto Rico. “The Island is a bridge for the region’s digital transformation. Solutions being developed here can have a real impact across the region.” 

Alongside Cuarón, a distinguished group of Mastercard experts analyzed ways to build a more connected, inclusive, and future-ready financial ecosystem. The agenda also included a session, with the participation of Endeavor, to reflect on the growth and prospects of Puerto Rico’s entrepreneurial ecosystem. Topics included: 

• The Future of SME Digitalization by Ximena Baeza, Vice President, SME Segment Commercialization for Latin America and the Caribbean, Mastercard 

• Cyber 360° Strategy: Anticipating and Building Resilience Against Sophisticated and Persistent Attacks by Carlos Villalba, Senior Principal Cybersecurity Consultant, Latin America and the Caribbean, Mastercard 

• Digital by Default: The Next Generation of Online Payments by Mariana González de la Viña, Director of Digital Solutions for Mexico, Central America, and the Caribbean, Mastercard 

• The Power of Brand: Connecting with Consumers Through Their Passions  by Carlos Quintero, Executive Vice President of Marketing and Communications for Latin America and the Caribbean, Mastercard 

• Puerto Rico: Culture, Connection, and the Power of Identity by Albert Laguna, Associate Professor of Ethnicity, Race & Migration and American Studies at Yale University in a Fireside Chat with Kiki del Valle, President of Mastercard's North Division for Latin America and the Caribbean

This edition of Mastercard Day in Puerto Rico served as a platform for dialogue, sharing experiences, and co-creating solutions aligned with the country's evolving financial landscape. 

Mastercard remains actively committed to advancing payment digitalization, strengthening acceptance infrastructure, and providing digital tools to small businesses—reaffirming its dedication to building a more connected, secure, and inclusive future for Puerto Rico and the Caribbean.