Channeling trust in North America to stay on innovation’s cutting edge

Cover of Channeling Trust in North America to Stay on Innovation’s Cutting Edge

Executives in North America realize they must toe the line between innovation and trust. As part of a global January 2022 survey of executives and consumers by Harvard Business Review Analytic Services, 60% of the North American executives responding said they consider innovation to be a “very high” priority — a higher percentage than in any other region. But those executives also know the cost of a loss of customer trust; 67% said a lack of trust would cause “significant economic damage” to their operations. 

According to Sandra Sucher, a professor of management practice at Harvard Business School (HBS) and author of The power of trust: How companies build it, lose it and regain it, trust is assessed based on four dimensions: motive, means, competence, and impact. Each of these is important, but competence, she says, sits at the very core of innovation. 

Read the North America report to find out more.