Innovation

Leading the charge: How to simplify plug and pay for EVs

February 17, 2025 | By Biz Cozine
A woman inserts a charging port into an electric vehicle.
In the U.S., some say that the electric vehicle boom is over. But new data from last month’s Detroit Auto Show tells us a different story: Global EV sales jumped 25.6% year-on-year for fully-electric and plug-in hybrids, and even in the U.S. and Canada, EV sales rose nearly 9%, although macroeconomic factors could slow momentum going forward.

This seismic shift is supported by the growth of public charge points, improved battery performance, more models that can go 300 miles or more on a single charge, and in some countries like Norway, where in January nearly 96% of new cars sold were electric, policies like tax incentives and perks like free parking and access to bus lanes. But challenges remain — among them critical payment experiences, which today are inconsistent as car manufacturers and charge point operators steer experiences through their own platforms in an effort to own the consumer journey.

That’s why Mastercard is working with the EV ecosystem to advance the technology and establish common payment standards to address this fragmentation. This includes upgrading legacy infrastructure, foregoing closed systems and embracing a simple, interoperable paradigm. It’s similar transformation to how public transit embraced tap-to-ride payments in markets across the world, enabling contactless payments from cards, digital wallets or wearables — no bespoke ticketing required, no additional app to download.

“Today, the global language is digital, but a lack of common digital standards can hinder innovation and counteract efforts to build a stronger, more inclusive global economy,” says Jennifer Marriner, executive vice president for Global Acceptance Solutions at Mastercard.

Making EV charging payments open loop is a critical initial step to achieving real interoperability and ubiquitous access for drivers, she says. “Our vision goes even further as we look to deliver an exceptional in-car experience from start to finish — from storing payment credentials in-car to connecting vehicles to EV charging stations, making seamless Plug & Charge a reality.”

For years, Mastercard has worked to leverage its technology and global acceptance network to provide embedded digital payments and unlock access across a range of mobility experiences, including EV charging. This includes forging partnerships across the payments and connected car ecosystem to expand the contactless charge point footprint, advocacy to support global, open-loop Plug & Charge standardization, and developing of a new platform to support seamless digital payments for EV charging. 

25.6%
Global sales of electric and plug-in hybrid vehicles rose by a quarter in 2024 to more than 17 million cars.

Most recently, Mastercard teamed up with Norway-based auto technology company DEFA and its subsidiary Hyfer, which are known for innovative solutions such as the DEFA Power display providing real-time info on charging status, costs and time, giving drivers more control. Together, Mastercard and DEFA are using ISO 15118, the international standard that facilitates smart charging and Plug & Charge, to integrate open-loop payment experiences into EV checkout. Beyond this partnership, Mastercard is working with ecosystem players to advance a truly simple and seamless EV charging experience that the whole industry can build on.

"Our work with Mastercard is enabling an interoperable EV charging experience," says Anders Granquist, executive vice president for DEFA Group. "With this partnership, we’re moving EV owners from a complex system of payment choices to a world where OEMs [original equipment manufacturers] and charge points adopt a simplified, common payment standard. With open-loop payments, we’re giving EV owners more choice of where and when to charge."

EV and connected cars are powering the journey to a more sustainable world, but to fully realize their potential, there needs to be continuous partnership and collaboration to help simplify the experience for drivers — no matter their preference or destination, Marriner says. “Ultimately, as more people experience the convenience of digital payments, it fuels its wider embrace, driving simple and secure experiences everywhere.”

Biz Cozine, Director, Global Communications