Mastercard Furthers Resources For Small Business Owners with Salesforce Essentials

Company builds upon its small business value proposition to offer the #1 CRM for small businesses from Salesforce

Small businesses are often powered by passionate teams behind the scenes, and in today’s digital world, having savvy technology resources can help them achieve their goals. Salesforce joins Intuit in the U.S. Mastercard small business program, as additional world-class partners delivering critical solutions to the small business space. Whether it’s accelerating revenue by finding new customers or better managing customer engagement, these new Salesforce benefits—now available across Mastercard Business and Mastercard Business World Elite offerings in the U.S.—will help small business owners boost their daily hustle.

“Every business is different. Small business owners seek freedom and flexibility. However, they need tailored platforms and services that help them enhance how they run their business and address their individual needs,” said Ginger Siegel, head of small business, Mastercard. “We are excited to further build on our small business benefit program together with partnerships like Intuit and Itemize, and now Salesforce, to deliver digital solutions that meet the needs of small business owners today and grow with them in smart, innovative and efficient ways tomorrow.”

Small business owners often wear a lot of hats. Foundational resources that help fuel their business day-to-day enable them to focus their attention on their key business drivers. With a holistic suite of solutions that cater to their needs, from digital and technology enablement to acquiring new customers, they can do just that. Mastercard Small Business cardholders can now leverage specific tools and benefits to assist in these areas, including:

Mastercard and Salesforce Essentials

Mastercard Business Card customers can now tap into the power of Salesforce’s customer relationship management (CRM) solution through Salesforce Essentials, a powerful app that includes sales and customer support tools built specifically for small businesses for just $9.99/user/month with quick setup to get business owners rolling in no time. This offer is only applicable for new Salesforce Essentials customers purchasing annual subscription.

"Customers love small businesses for the personal experiences they offer but it becomes more challenging to know the details of each and every customer as that business grows. That's where a customer relationship management solution becomes key," said Marie Rosecrans, SVP, Salesforce Essentials and SMB. "Mastercard has a relentless focus on small businesses and we are delighted to extend Salesforce Essentials to Mastercard Business customers, empowering them to grow their businesses.”

Small businesses continue to contribute to their local economies, and it is Mastercard’s mission to help ensure that they succeed by first focusing on their needs and pain points. It’s for this reason that Mastercard continues to leverage advanced partnerships and industry alliances with organizations like Salesforce to expand its card value proposition and deliver on owners’ day-to-day business essentials with top digital solutions and offers.

Adding Salesforce to Mastercard’s recently enhanced small business program with Intuit, Mastercard continues to provide efficient digital resources and partner discounts including: Intuit’s QuickBooks® and TurboTax®, access to 24/7 Business Assistant, Mastercard ID Theft Protection™, Mastercard Easy Savings®, Cell Phone Insurance and Mastercard Receipt Management powered by Itemize, which is officially available to download and activate for free using a valid Mastercard Small Business card in the Apple and Android app stores. Small business needs continue to evolve every day and Mastercard is committed to ensuring that we continue to provide the solutions that help them get ahead of their needs tomorrow.

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About Mastercard

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.