Press Release

Create & Cultivate and Mastercard Partner to Launch “The Main Street Love Small Business Grant Contest” to Help Founders Across the U.S. Survive & Thrive

January 15, 2021 | Los Angeles, CA

The grants will provide financial support for small business owners most impacted by COVID-19

Create & Cultivate, the modern media company for working womxn, by working womxn led by Founder + CEO Jaclyn Johnson, and Mastercard are launching “The Main Street Love Small Business Grant Contest”, a $100,000 program providing grants to seven (7) deserving business owners who have been hit the hardest by the pandemic.

In 2020, Small Businesses faced unprecedented challenges and continue to overcome them every day.  To help small businesses in the new year, Create & Cultivate and Mastercard have launched a new small business grant contest to provide business owners with the funds and support they deserve to help maintain and digitally grow their business. The Small Business Grant will provide five (5) ten thousand-dollar grants ($10,000) and two (2) twenty-five thousand-dollar ($25,000) grants, totaling up to one-hundred thousand dollars ($100,000) to aid and support these struggling small businesses.

“Small businesses continue to experience the long-standing impacts and challenges of the pandemic,” said Cheryl Guerin, EVP Marketing & Communications in North America for Mastercard. “In partnership with Create & Cultivate, The Main Street Love Small Business Grant Contest allows us to help founders hit hardest with the much-needed funding and resources they deserve to not only survive but thrive in the digitally evolving world.”

Create & Cultivate and Mastercard believe small businesses are the heart and foundation of our communities. This grant contest builds on Create & Cultivate and Mastercard’s sustained efforts to helping women-small businesses and the small business community with the resources and tools they deserve. Now more than ever, having a digital presence is critical and this contest provides small businesses the opportunity to have the resources needed to digitally transform. Recipients of the small business grants will also be highlighted on the Create & Cultivate digital platform, growing awareness for the brand in an effort to continue opening doors for their futures.

“Small businesses are the heart of our community and the foundation of the economy,” said Jaclyn Johnson, Founder and CEO of Create & Cultivate.  “We recognize that a lot of them are in need of funding, tools, and resources to help equip them to expand their digital presence and thrive in this new normal which is why we are so excited to team up with our partners at Mastercard for this Main Street Love Grant Contest.”

To qualify, applicants must provide background information on their small business, inclusive of  how they intend to use the small business grant, how they plan to enhance or grow their business digitally, along with additional information on how their small business has been affected by COVID-19. The submission period will begin on Friday, January 15, 2021 and will close on Sunday, February 14, 2021 at 11:59 PM PST. To enter for the grant program, please visit the contest website here. For Official Contest Rules, click here.


Contest Rules:

NO PURCHASE NECESSARY. Void where prohibited. Open to legal U.S. residents (including DC) who are 18+ and the principal owner of a U.S.-based small business (as described in the Official Rules). Ends 2/14/21. For Official Rules & complete details, click here.

Media Contacts

Margaret Williams, Mastercard
Venessa King , Create & Cultivate

About Create & Cultivate

Create & Cultivate is a modern media company for working womxn, by working womxn, led by Founder and CEO Jaclyn Johnson.  Through its online platform and curated events – as well as a membership program - Create & Cultivate offers a 365-day conversation around entrepreneurship and works to advance inclusive conversations that support womxn across the globe in the workplace and beyond.  As the leader in its space, Create & Cultivate is known for gathering the best in the business including CEO’s, content creators, small business owners and celebrities like Martha Stewart, Ashley Graham, Jessica Alba, Megan Markle, Tracee Ellis Ross and Kim Kardashian.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.