Porto Seguro Cards selects Brighterion artificial intelligence technology to manage credit riskMay 24, 2021 | SAN FRANCISCO/SAO PAULO
AI Credit Risk Solution developed in 10 weeks, provides enhanced customer experience with improved profitability
Porto Seguro, one of the largest Brazilian insurance companies, today announced that it has selected Brighterion’s (a Mastercard company) AI for Credit Risk solution to improve the customer experience. The solution determines credit risk earlier in the customer lifecycle, identifying those who can be offered higher credit limits. It is the first Brazilian company to use the AI for Credit Risk solution, already known globally.
"We were able to use Porto Seguro's analytical expertise and combine it with our AI technology to build high-performance models. These AI models have enabled Porto Seguro to manage credit risk more effectively while improving the customer experience," says Sudhir Jha, Head of Brighterion and Senior Vice President at Mastercard.
Brighterion’s artificial intelligence and machine learning platform provides decisioning intelligence for key customer applications such as credit risk and transaction fraud for hundreds of billions of events every year. Brighterion develops a custom AI model through a collaborative program, AI Express, using a combination of proprietary tools including its Smart Agents technology.
“This AI model could be run on transactions from any card network” says Ricardo Kaoru Inada, Executive Director of Porto Seguro, which also issues branded credit cards. “Almost 50 percent of potential defaults were identified 70 days in advance in the pilot phase of the project, which helps us increase credit limits for our customers through a more assertive analysis”.
About Porto Seguro
Porto Seguro, one of the largest Brazilian insurance companies, was founded in 1945 and has 14,000 employees. The company operates through its subsidiaries in Brazil and Uruguay. It is headquartered in São Paulo, Brazil. The company offers car insurance, residential, health, life, business, with its consortium offering auto and homeowners, pension, savings bonds and other financial services. Porto Seguro works with 15 million clients. For more information, please visit https://www.portoseguro.com.br/.
About Brighterion, Inc.
Brighterion, a Mastercard company, was founded in 2000 and acquired by Mastercard in 2017. We deliver a leading artificial intelligence and machine learning platform that provides real-time mission critical intelligence from any data source, regardless of type, complexity or volume. Our AI solution secures billions of transactions monthly and is used and trusted by many of the world’s leading organizations and governments in payments, compliance, financial markets, security and defense, healthcare, Internet of Things, marketing and more. Currently we serve 74 out of 100 of the largest U.S. banks and more than 2,000 customers worldwide, analyzing nearly 100 billion transactions annually. For more information, please visit us on the web, blog, Twitter, Facebook or LinkedIn.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.