Mastercard Business Builder program fuels Creator growth

Today, Mastercard unveiled its Business Builder debit and credit card products, specifically designed to meet the needs of Creators. The expanding Creator Economy has transformed individual creators into entrepreneurial ventures, blurring the lines between creative passion and small business ownership. The Business Builder cards are designed to offer a suite of powerful benefits that help entrepreneurs launch and scale their ventures, with intentional resources designed for the needs of Creators.  

Recent data shows that 73% of Gen Z and Millennials prefer working as Creators, entrepreneurs, or small business owners over traditional corporate roles.[1] Moreover, 78% of people say that being a Creator helps them establish financial stability.1 Despite this, 80% cite financial challenges—such as rising costs and inconsistent income streams—as significant barriers to success.[1] The Mastercard Business Builder card program directly addresses these challenges by offering tailored solutions to help businesses grow with confidence and efficiency. The card program offers meaningful savings and access to: 

• Entity formation and business building tools from Tailor Brands to help Creators reduce personal liability for their online content, lower their tax burden and simplify business management. 

• All in one business management and payment solutions from Uome providing a super-app that helps business owners and Creators manage and grow their businesses in a single, comprehensive environment. 

• Cybersecurity services from Cyvatar that help cardholders protect themselves against fraudsters with bundled, enterprise grade security technology and expertise. 

• Credit building insights from Dun & Bradstreet that offer guidance to help small business achieve their growth goals. 

• Mastercard’s core small business benefits including Easy Savings, ID Theft Protection, Zero Liability and access to Digital Doors. 

Mastercard has long been committed to fueling people’s passions and supporting small businesses. Recognizing the need to turn passions into livelihoods, Mastercard launched a catalyst program for Creators, which: 

• Educates Creators on strategies to help start, build and run a successful business as a solopreneur. 

• Shares marketers’ and brands’ perspectives on the relationships and partnerships between Creators and brands. 

• Provides access to tools and resources to help with daily operations, including the company’s recently launched Small Business AI. 

• Introduces connections to other brands for continued mentorship, partnership opportunities and more. 

“With the Mastercard Business Builder program and the catalyst for Creators, we continue to help our customers and partners serve small businesses through the entirety of their journey, from their first sale to global scale,” said Mike Kresse, EVP of North America Commercial and New Payment Flows at Mastercard. “We’re providing a powerful foundation that makes entrepreneurship more accessible and achievable, helping small businesses and Creators transform their passions into enduring success stories.” 

As part of Mastercard’s dedication to working with Creators to connect people to their passions, like the recent dance campaign the brand launched in partnership with Lady Gaga, or a live space at the upcoming Arnold Palmer Invitational, Mastercard is committing to offer applicable brand Creators tools, resources and mentorship to help them establish and grow their business. With a network of some of the most recognizable partners across industries – from Creator and talent agencies, to creative and marketing agencies, platforms and business leaders in sports, entertainment, culinary, fashion and more – the program is a fast track to opening doors, building business acumen and helping to fuel what was valued as an already $104 Billion industry in 2022.[1] 

“The most impactful Creators we work with have built strong personal brands that have credibility, longevity and a dedicated community,” said Rustom Dastoor, EVP Marketing and Communications for the Americas, Mastercard. “The strength of a Creator’s brand, with a clear identity and consistent voice, leads to more meaningful engagements for their partners and better business outcomes for all of us.”  

[1]The Creator Class, Mastercard North America Insights