The Evolution of Mastercard's Brand Identity
Press Releases
2021
OCTOBER 13, 2021 | NEW YORK, NY
Mastercard to Preview New Fragrances at Fashion Group International’s Night of Stars Celebration
2020
2019
SEPTEMBER 23, 2019 | NEW YORK
Mastercard introduces the First Taste of Priceless
FEBRUARY 8, 2019 | NEW YORK
Sound On: Mastercard Debuts Sonic Brand
January 6, 2019
Perspectives
Videos
Raja Rajamannar: Multisensory Branding in a Digital Era
Mastercard Chief Marketing and Communications Officer speaks tp the power of multisensory branding ahead of Cannes Lions Festival of Creativity.
Sound On: Mastercard Debuts Sonic Brand
Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments - the distinct and memorable Mastercard melody will provide simple, seamless familiarity.
Mastercard Brand Identity Evolution
Mastercard unveiled a new brand mark and design system. Evolved off the company's iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall.
Mastercard Soundscape
Coffee Shop
Merry Go Round