The Evolution of Mastercard's Brand Identity


Raja Rajamannar: Multisensory Branding in a Digital Era

Mastercard Chief Marketing and Communications Officer speaks tp the power of multisensory branding ahead of Cannes Lions Festival of Creativity.

Sound On: Mastercard Debuts Sonic Brand

Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments - the distinct and memorable Mastercard melody will provide simple, seamless familiarity.

Mastercard Brand Identity Evolution

Mastercard unveiled a new brand mark and design system. Evolved off the company's iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall.

Mastercard Soundscape

Coffee Shop

Merry Go Round