Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30-plus years of experience, the last nine as chief marketing and communications officer of Mastercard and president of the company’s Healthcare Solutions.
At Mastercard, Raja is responsible for successfully leading the company’s marketing evolution, including the development of its Priceless experiential platforms, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform, recognized as the best in the world. This world-class work has been developed into case studies at Harvard Business School and Yale School of Management and is being taught in top academic institutions around the world.
Raja’s groundbreaking theories and innovative strategies are documented in his first book, “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.” A Wall Street Journal bestseller and recipient of the Stevie and International Book Awards, “Quantum Marketing” is hailed as a must-read for any marketer who wants to build brands that stand the test of time in the post-digital age.
As president of Healthcare at Mastercard, Raja oversees the creation, development and successful scaling of the company’s health care business. Today, it is one of the fastest- growing business lines for the company.
Prior to Mastercard, Raja served as chief transformation officer of the health insurance firm Anthem (formerly WellPoint) and chief innovation and marketing officer at Humana, and held senior management roles with Asian Paints, Unilever and Citibank. He developed his entrepreneurial approach at Asian Paints, his marketing grounding at Unilever, and his financial savvy during a 15-year tenure at Citi.
Award-winning throughout his career, Raja’s recent recognition includes Forbes’ Top 5 World’s Most Influential CMOs 2021, WFA Global Marketer of the Year, Adweek’s Grand Brand Genius honoree, Business Insider’s 25 Most Innovative CMOs in the World, Billboard’s Top Branding Power Player, Fashion Group International’s Tech and Brand Innovation award and The CMO Club Hall of Fame.
Raja is the president of the World Federation of Advertisers. He also serves on profit and nonprofit boards, including PPL Corp, Bon Secours Mercy Health, New York City Ballet, Cintrifuse, and the Association of National Advertisers.
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- Raja Rajamannar